Privacy Policy

We value the privacy of all of our users, and we know you care about your privacy and the privacy of your students. Our Privacy Policy explains the information we collect from users and how and when we disclose or use it. By accessing or using the BookNook website, services, software, applications, and/or content made available by BookNook, Inc., “BookNook” (“the BookNook Service”, “we”, and “us”), you are consenting to collection and use of your information as outlined in this Privacy Policy. When you use the BookNook Service, you also agree to our Terms of Service.

Please note that our BookNook Privacy Policy applies to our collection and use of data collected from parents, teachers, and children.

As described below, we use the information we collect from school administrators, teachers, parents, guardians, and students in connection with their use of our Service to provide the Service to your school and to inform and improve our Services.

1. Information We Collect

In providing our Services, we and our service providers may collect the following:

  • Information submitted by a teacher about himself or herself, such as first and last name, email address, profession, username and password, country of residence, school name, and school zip code.
  • Information submitted by a teacher about the students in a particular classroom, such as first and last names, student ID numbers, usernames and passwords, gender and other demographic information, learning level, and performance data.
  • Information about a student’s parent or guardian, such as names and email addresses. This information may be submitted by a teacher or by the parent or guardian, and we may associate it with the student’s information.
  • Information and content submitted by a teacher, such as lesson plans and notes.
  • Information and content submitted by a student, such as responses to questions, activities, assignments, and postings to a forum viewable by others in the same class.
  • Information about the use of the Services, including a user’s general location (based on IP address or GPS), when, and for how long a user accesses our Services, what content a user views, and what actions he or she takes.
  • Information from and about a user’s device, such as mobile device type, browser type and version, operating system name and version, IP address, and referring URL. We collect this information automatically when you access our services, to help us understand usage, diagnose problems, administer our Services, and provide support.
  • Information collected through cookies, which are pieces of information stored directly on a user’s computer, and other persistent identifiers. We and our service providers use this information for security purposes, to facilitate navigation, to display information more effectively, to personalize your experience while using the Services, and to recognize your computer in order to assist your use of the Services. We also gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used and assist us with resolving questions regarding them.
  • Information collected through pixel tags (also known as web beacons and clear GIFs) or other, similar technologies to track how you navigate through our Services, so that we can understand, for example, what links are clicked and what content is accessed and for how long.

We do not use cookies, pixel tags, or other technologies to track your use of third-party services.

2. How We Use and Disclose the Information We Collect

  • To permit teachers to tailor and optimize our Services to the needs of a particular classroom or student.
  • To permit teachers to review students’ work, monitor students’ performance and progress, plan lessons, and otherwise support instruction.
  • To permit parents and guardians to review their children’s work and monitor their performance and progress.
  • To offer students feedback and support, permit them to access information shared by their teachers, suggest other content or activities for them, help them track their own progress and maintain a file of their work, and allow them to create a collection of books.
  • To personalize user experience, such as displaying a student’s name on his or her profile page or the teacher dashboard.
  • For analytics purposes, to understand how our Services are accessed and used, and how they perform, so that we may improve upon their design and functionality. We also perform analytics on aggregate information that does not permit the identification of any individual user.
  • To provide teachers with various types of reports, such as reports detailing the performance and progress of a particular classroom or student.
  • To communicate with teachers and parents or guardians, subject to any communications preferences they express.
  • To diagnose problems, troubleshoot issues, and provide maintenance and support.
  • To our third party service providers, who provide services such as website hosting and customer service, to permit them to provide those services to us.
  • To a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in bankruptcy or similar proceedings).
  • As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

We may use and disclose information that does not identify or otherwise directly relate to an individual for any purpose, subject to any restrictions imposed by applicable law.

3. Third Party Services

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service.

4. Security

We seek to use reasonable organizational, technical, and administrative measures to protect information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe the security of your account has been compromised, please immediately notify us in accordance with the “Contact Us” section below.

5. User Access

The law may permit students and their parents or guardians to access certain of their own information. If you would like to seek such access, please contact us at

6. Retention Period

We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.


This policy is in accordance with the U.S. Children’s Online Privacy Protection Act (“COPPA”), and outlines our practices in the United States and Latin America regarding children’s personal information. For more information about COPPA and general tips about protecting children’s online privacy, please visit OnGuard Online (

The policies outlined in this COPPA Privacy Policy are intended to supplement the information appearing in our general Privacy Policy. Where the COPPA Privacy Policy conflicts with the general Privacy Policy concerning information about a Child, the terms of this COPPA Privacy Policy will prevail over the general Privacy Policy.

8. Teacher or school’s consent in lieu of a parent

With regard to school-based activities, COPPA allows teachers and school administrators to act in the stead of parents to provide consent for the collection of personal information from children. Schools should always notify parents about these activities.

BookNook collects limited personal information from minor students only where that student’s school, district, or teacher has contracted with BookNook to provide service, which collects personal information solely for the use and benefit of the learning environment. BookNook requires schools, districts, or teachers to obtain parental consent from parents.

If you are a parent and would like more information on parental rights with respect to a child’s educational record under the Family Educational Rights and Privacy Act (FERPA), please visit the FERPA site ( If you believe that a student’s school, district, or teacher has not required parental consent prior to our collection of any personal information, contact us at

If you are accessing BookNook on behalf of a Class, School or District, the following provisions also apply:

You represent and warrant that you are solely responsible for complying with the Child Online Privacy Protection Act (COPPA) requirement to secure parental consent for accessing applications which require personal information from children under 13.
You must obtain verifiable parental consent (“Consent”) from all parents whose children will be accessing BookNook and provide a copy to us upon our request. For more information on COPPA, please see
When obtaining Consent, you must provide parents with a copy of our Privacy Policy.

7. Updates to this Privacy Policy

We may change this Privacy Policy. The “Last Updated” legend at the bottom of this page indicates when this Privacy Policy was last revised. Your use of the Services following these changes means that you accept the revised Privacy Policy.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at


Last updated June 22, 2017